The Challenge
Action Ambulance Services provides 24-hour emergency and non-emergency medical services to
the people of Eastern Massachusetts from 13 different locations. The identification cards worn
by emergency personnel face challenging conditions, not only from temperature extremes and
inclement weather, but also from bodily fluids, including blood, of patients being treated.
Twelve years ago, the organization began using ID cards for employee identification, but its printer
was not able to laminate the cards, nor was it fast enough to keep up with the growing business.
Mike Woronka, now Chief Executive Officer of Action Ambulance Services, was responsible for
bringing the first ID card printer to the organization. He realized it was time for an upgrade of both
the hardware and the software.
“The environment in which our staff is working makes lamination a necessity,” he said. “Because
I had dealt with the previous printer, I had enough background and technical knowledge to be
involved in the selection of a new printer.”
In addition to printing its own ID cards, Action Ambulance Services also prints photo ID cards
for other government entities involved in collaborative efforts with the organization. “After 9/11,
security became a gigantic issue,” Woronka said. “We work hand-in-hand with agencies north of
Boston, including the military, Coast Guard, Drug Enforcement Administration, Federal Bureau of
Investigation, Secret Service, local government agencies and the Massachusetts state police. We
issue ID cards to their representatives to give them access in and out of our Emergency Operation
Center at events such as the 2004 Democratic National Convention held in Boston.”
In addition, Action Ambulance Services uses its ID cards as a means of marketing itself to the
community. “We are accredited by the Commission on Accreditation of Ambulance Services, and
we are involved with the Malcolm Baldrige National Quality Program,” said Woronka. “We want
people to know this.” The cards also carry the organization’s key strategic objectives, as well as
phone numbers to hospitals so emergency personnel can talk with physicians en route, if necessary.
Woronka’s challenge was to find a printer that provided lamination, high quality printing and
quick turnaround. He also wanted a printer that could run off of the company’s existing computer
network. A further requirement was an intuitive user interface that encouraged swift adoption by
the ambulance drivers.
Solution Found
An Internet search put Woronka in touch with the
FARGO HDP5000 Card Printer/
Encoder. “Mike was looking for a laminating printer with dual-sided printing capabilities,”. “He also wanted a printer that could grow with Action Ambulance Services’ needs, perhaps including RFID and proximity cards some day.”
“RFID is where we are heading, but not right now,” said Woronka. “With the HDP5000, we can add
that feature some day. That was a key factor for us. The printer’s modular design enables easy
upgrades to card encoding technologies when Action Ambulance Services is ready.”
Customer case study
Top Reasons Why Action Ambulance Services Chose FARGO® Printers
For This Project
• Lamination capabilities for greater card durability
• Fast speed for quick turnaround
• Easy set up and use; plug and play capabilities
• Outstanding print quality and detail for optimum images
“Another important feature was the quality and detail of the printing,” he added. “The HDP5000
was outstanding compared to our previous printer.” Action Ambulance Services originally had
2,500 names in its database. Now, it prints about 5,000 cards every year. “This isn’t real high
volume,” said Woronka. “We are never ‘oh my goodness’ crazy, so one printer can easily handle
the quantity.”
Woronka also liked the plug-and-play capabilities of the HDP5000. “If the printer had been too
technical for us, that might have presented an obstacle,” he said. “As it is, we realize we can
grow into its capabilities easily.” The cards are being printed by the organization’s Graphic Arts
Department located in central operations.
Results
Action Ambulance Services now laminates its cards to protect them from external elements, as
well as from conditions unique to the job of emergency personnel. “With the HDP5000, we are
able to process photo ID cards more quickly than in the past,” added Woronka. “The turnaround
time has decreased significantly, and we can recreate lost ID cards faster. Internal customer
satisfaction has increased as a result.”
Woronka’s background helped him choose the right
ID card printer for his applications. “I knew what I
was getting into,” he said. “The biggest project was converting our old database. The printer
was able to tie into our old database just fine. After that, it was just plug and play.”